Napoli business chief Bianchini outlines brand growth and integrated marketing plan

What happened

Tommaso Bianchini, the Napoli general manager for the business area, said the club has spent the past five years building a strong brand identity and developing relationships with international partners who see Napoli as a privileged channel to reach millions of fans and supporters worldwide. He was speaking at the 2026 edition of the Social Football Summit at the Allianz Stadium in Turin, on the panel "Club, non solo Squadre", according to Corriere dello Sport.

Report details

Bianchini used his appearance to analyse the origins and development of the club's Centenario project, examining the factors behind the company's commercial expansion and setting out guidelines for the future. He said the challenge ahead is to accelerate that path further by creating an integrated marketing platform capable of strengthening the club's global positioning and developing new forms of collaboration with its partners.

The remarks were reported by Corriere dello Sport and represent the business director's account of the project rather than an official club announcement.