Bundesliga and NFL extend global collaboration under memorandum of understanding

The Bundesliga and the NFL have announced an extension of their global collaboration through their Memorandum of Understanding, according to Get German Football News. The partnership, first formed in 2022 to grow ties between American and European football, will continue cross-sport initiatives and produce new fan experiences worldwide.

The two leagues will keep working together on innovation, digital and experiential marketing, and cross-sport content opportunities. Fans can expect future collaborations between stars from both leagues at major events, the report said.

Over the past four years the NFL has played five regular-season games in three Bundesliga stadiums, in Munich, Frankfurt and Berlin. The report said this could continue in future seasons, but Bundesliga matches in the US are not under discussion.

NFL Commissioner Roger Goodell said the partnership "demonstrates the value of bringing two of the world's leading sports leagues together" and allows both to learn from each other and grow the sports in Germany, the United States and around the world.